About us - Pinetree Securities

Digital financial solution

For sustainable prosperous

Pinetree is gradually building a digital financial ecosystem to complete the circle of investment experience, adding value and benefits to Customers.

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Logo Pinetree
A subsidiary of

Hanwha Investment & Securities

Pinetree is a subsidiary of Hanwha Investment and Securities Co. Ltd., under Hanwha Group, one of the seven largest corporations in Republic of Korea.

 

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Our mission

Sharing valuable investment opportunities to customers through products and services at digital financial platforms

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Business strategy

Completing the investment experience circle to increase value to customers based on convenience; transparency; reasonable price

TARGETS TO 2025

No.1 investment digital platform in Vietnam

 

Pinetree core values (4C)

Pinetree focuses on digital finance, developing online platforms that help our Customers enhance value of assets and have wonderful experience.

Core1

Customer-orientation

The goal of the Customer is the goal of the company

Core2

Challenge

Maximize effort to deliver the best results to the Customers

Core3

Creativity

Innovate in building a digital financial platform providing services to Customers

Core4

Collaboration

Collaborate to create products that are suitable for the Customers

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“At Pinetree, I believe that the application of achievements in digital technology to financial markets will be considered as the key to successfully serving our Customers. In every decision we made, we put the convenience and benefit of our Customers at the forefront.”

Mr. Lee Jun Hyuck

Pinetree General Director
Read full message
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Mr. Lee Jun Hyuck

Pinetree General Director

Message from the General Director

We are seeing a lot of digital transformation achievements which have brought major improvements in every aspect of our life.

At Pinetree, I believe that the application of achievements in digital technology to financial markets will be considered as the key to successfully serve our Customers. In every decision we made, we put the convenience and benefit of our Customers at the forefront.

Follow the core values of Hanwha Group and Hanwha Investment & Securities, we continue and gradually build the trust for Customers with the company by our loyalty in the quality of services, products. Our never – ending goal is to contribute to creating a sustainable and successful financial life for all our customers, employees, and shareholders.

The world is facing tough times and an uncertain future, but now is the time we need to think about what comes next. Looking toward the future is our job. We persevere, continue to innovate, and build for a better tomorrow.

Pinetree has taken the first steps on the path to creating a prosperous, sustainable financial life for Customers. Most of the products and services we make are developed with an eye toward bring transparent and unique experience to Customers.
This is our advantage as a pioneer company in the market. It’s an advantage that helps us provide outstanding product and service to our Customers all over Vietnam.

General Director

Lee Jun Hyuck

Ethical Commitment

Pinetree builds trust and credibility with clients, partners, and shareholders through complying laws and our code of ethics and conduct.

We commit to uphold these principles daily to preserve our 4C core values and achieve strong and sustainable growth.

Preserve dignity and integrity
1
Conduct work fairly and transparently
2
Strive to provide the best service to customers
3
Cooperate for development
4
Respect community values
5
Comply with global standards
6
Build a safe and healthy work environment
7
Protect the company's assets and information
8
Harmonize personal and company interests
9
Respect, care for, and help colleagues
10

Pinetree’s milestones

Be a member of Hanwha Investment & Securities since 2019, the digitalization strategy of "No branch, no brokerage and only digital platforms" is the way Pinetree differentiates ourselves from other securities companies.

M1 (1)
2019.04

Hanwha Investment & Securities acquired HFT Securities

M2 (1)
2019.12

Officially launched a new brand "Pinetree"

M3 (1)
2020.07

Stock123 hit 100,000 downloads
Reached top 1 trending financial applications in Vietnam

M4 (1)
2021.01

Increased capital to 1000 billion VND (Charter capital was 815 billion VND)

M5 (1)
2021.07

Won the award “Outstanding IT applications- Digital transformation"

Launch
2021.12

Launched PineX

M4 (1)
2019.09

Increased capital to 615 billion VND
Moved Headquarter to TNR Tower

Launch
2020.01

Launched Stock123 and AlphaTrading

Group
2020.10

Upgraded WebTrading system and AlphaTrading, integrated a new Core system.

M6 (1)
2021.03

First profitable quarter

M4 (1)
2021.11

Increased capital to 1400 billion VND (Charter capital was 970 billion VND )

Group
2022

Launched Bond
Top 20 brokerage market share

Contact us

    Phone Number

    024 6282 3535

    Fax

    024 6275 0077

    Email

    trading@pinetree.vn

    Address

    20th Floor, ROX Tower, 54A Nguyen Chi Thanh, Lang Thuong Ward, Dong Da District, Hanoi City

    About us - Pinetree Securities

    Copyright © 2022. Pinetree Securities Corporation| Tax Code: 0101294902