JOB PURPOSE

Manage, operate, and optimize the company’s owned media channels to build a consistent brand image, increase customer engagement, and support business objectives.

CRITICAL ACCOUNTABILITIES

  • Develop half year/annual growth plans for each channel;
  • Develop content strategies and weekly/monthly/quarterly content calendars for each channel, tailored to platform characteristics and target audiences;
  • Propose new content ideas based on trends and customer insights;
  • Ideate, produce, and publish posts (articles, images, short video, infographic, minigame, livestream, banner, popup, notification, email…);
  • Write SEO articles, optimize content for SEO;
  • Manage the community, monitor customer feedback, and help handle sensitive situations.
  • Track metrics, report periodically, analyze performance, and recommend improvements;
  • Collaborate and consult with other teams as required;
  • Undertake other duties as required.

OUTCOMES & MEASURES

  • Effectively manage owned media channels, drive follower/engagement growth on fanpage, website, Zalo OA;
  • Increase customer activation rate in app;
  • Increase the number of new customer open account, achieve effective cross sale/up sale results.

REQUIREMENTS

1. Educational Qualifications

  • Bachelor and above in Marketing, Communications, Journalism or a related field.

2. Professional Knowledge

  • Experience in Content Marketing, Social Media, Community…;
  • Understanding of behavior & user experience on mobile & internet;
  • Understanding of how to operate Fanpage, Zalo OA, and management tools (Meta Business Suite, Zalo OA Manager, CMS website…);
  • Strong writing and editing skills, highly attuned to current news and communication trends;
  • Basic knowledge of SEO, social media advertising, and email marketing;
  • Data-driven mindset, able to read and analyze data to optimize content.

3. Relevant Experience

  • 1 -3 years of experience at the same level; candidates with experience creating content for financial/securities apps or digital products are preferred;
  • Knowledge of digital marketing is also an advantage.

4. Required Competencies

  • Proficient in Microsoft Office (Word, Excel, PowerPoint);
  • Able to communicate and present in English;
  • Design/editing tools (CapCut, Canva, Photoshop): basic
  • Strong problem-solving, teamwork, and planning skills.

BENEFITS FOR YOU

  • 13th-month bonus and performance bonus (depending on actual business results)
  • Training courses at the mother company
  • Healthcare insurance

Submit your application