JOB PURPOSE

Focus on planning, implementing, managing, and monitoring the PR strategies for product/service, customer acquisition, and retention.

CRITICAL ACCOUNTABILITIES

  • Develop PR/media plans aligned with each stage of the product lifecycle;
  • Set targets, develop KPIs, monitor, and report on overall performance of product campaigns;
  • Responsible for integrated product marketing campaigns for growth, retention, and value delivered within agreed budgets and aligned to the overarching brand strategy and business objectives;
  • Write PR articles and product introductions;
  • Monitor news and market feedback about the product; competitor research; coordinate the handling of negative information;
  • Work within allocated budgets, and monitor, review, analyse, and report on budget expenditure, campaign and product performance;
  • Understand relevant legislation, legal and risk requirements for the effective implementation of the marketing strategy, including compliance with all relevant government procedures;
  • Collaborates and consults with cross functional internal and external stakeholders as required;
  • Undertakes other duties as required.

OUTCOMES & MEASURES

  • Meet KPI & requirement;
  • Effectively manage internal & external relationship.

REQUIREMENTS

1. Educational Qualifications

  • Bachelor in Business Administration, Marketing, Multimedia, Journalism or related field.

2. Professional Knowledge

  • Experience in branding, events, marketing, journalism…;
  • Understanding on behavior & user experience on mobile & internet;
  • Understanding of human behavior and mentality;
  • Experience with media monitoring and social listening tools, data-driven approach to measuring results.

3. Relevant Experience

  • At least 3 years of experience at the same level; marketing experience in banking, finance, fintech, or securities would be a priority;
  • Knowledge of digital marketing is also an advantage

4. Required Competencies

  • Proficient in Microsoft Office (Word, Excel, PowerPoint);
  • Able to communicate and present in English;
  • Strong communication, negotiation, presentation, and persuasion skills;
  • Strong problem-solving, teamwork, and planning skills.

BENEFITS FOR YOU

  • 13th-month bonus and performance bonus (depending on actual business results)
  • Training courses at the mother company
  • Healthcare insurance

Submit your application