AlphaTrading personalizes investment experience for Gen Z investors

Vietnam’s stock market is entering a new phase of development with the upgrade milestone and a continuously growing number of investors. In this context, Pinetree has comprehensively upgraded AlphaTrading, focusing on technology and experience personalization to accompany the generation of Gen Z investors.

According to the Vietnam Securities Depository and Clearing Corporation (VSDC), as of the end of September 2026, the total number of individual securities accounts surpassed 14.1 million, equivalent to about 14% of Vietnam’s population.

As the demands and standards of investors – especially Gen Z – continue to rise, Pinetree, a comprehensive digital securities firm from South Korea, has upgraded its AlphaTrading application, pioneering the development of customer support features.

Customizing the interface according to personal needs

In the new version of AlphaTrading, instead of requiring customers to spend time getting used to and adapting to a default interface, the application grants proactive control to investors. They can customize and arrange information areas according to their personal trading needs.

This flexibility is well suited to the needs of today’s young investors. They can customize the display of charts, order matching data, or sub-account information on the assets screen. As a result, they can easily optimize their experience space and focus on the most important data, enhancing their ability to seize opportunities.

Proactively seizing opportunities with the “Accompanying Assistant”

In the new version of AlphaTrading, the “Accompanying Assistant” appears across main screens, proactively sending reminders and showing noteworthy contextual information – from market movements to highlighting prominent ticker symbols in customers’ underlying portfolios, watchlists, and favorite lists.

Thanks to this, investors receive only the right notifications and alerts matching their needs at the right time, allowing them to be more proactive in selecting investment opportunities or restructuring their portfolios.

Shortening order placement time with “AI suggestions”

The “AI suggestions” order feature on AlphaTrading provides volume and price options based on specific trading goals, such as “Standard,” “Exploratory,” or “Aggressive,” along with corresponding estimated values for users to review before confirming orders. Investors can shorten the time spent manually entering prices and quantities, enabling faster decision-making.

Alongside “AI suggested orders,” AlphaTrading has added a “Smart Keyboard,” which offers quick volume suggestions and displays the maximum buy/sell volume based on current purchasing power.

Quick signal recognition via icons

Pinetree proactively processes market data, turning complex information into visual imagery rather than letting users spend too much time processing raw data. As a result, Gen Z investors can better recognize market signals.

Specifically, AlphaTrading has added a set of icons displayed next to stock symbols. When opening a chart, users can quickly identify notable statuses and signals – such as highlighted, breakout, high quality, and more – making it easy to render decisions instead of having to click on each symbol and read through details as before.

Tracking personal investment styles with the “Explore” portfolio

Pinetree helps investors access the market more easily through the “Explore” feature, instead of leaving them to “swim” independently among hundreds of stock tickers. Users simply select their experience level, risk appetite, and expected holding period, and the system will process the information to suggest suitable stock groups like “Growth” or “High Quality.”

From these suggested categories, young investors can quickly identify standout stocks tailored to their personal style and proactively research further details.

By upgrading the investment experience to align closer with international standards, Pinetree reaffirms its position as a trusted companion, empowering investors to be more proactive and confident on their financial journey.

Along with the enhancements on the AlphaTrading application, Pinetree continues to develop its OmegaTrading platform, which is expected to launch soon in the fourth quarter of 2026. This initiative reinforces Pinetree’s commitment to accompanying “The Generation of Self-Empowered Investor,” supporting investors in adapting to changes and standing ready to capture new opportunities.

Gen Z investors can experience the new version of AlphaTrading right here.