Pinetree named in Top 10 for retail brokerage and trading cost optimisation

In the 2026 ranking of “Best Retail Brokerage Services in Vietnam’s Stock Market”, Pinetree was recognised in two categories: Top 10 “Best Retail Brokerage 2026” and Company with “Best Trading Cost Optimisation 2026”.

The awards ceremony took place as part of the “Vietnam Investment Forum 2027”, organised by VietnamBiz, with technical support from Vietnam Investors Service and Credit Rating Agency JSC (VIS Rating) and WiGroup Financial and Economic Data JSC.

Launched in 2024, the ranking evaluates the retail brokerage services of securities companies across multiple aspects.

In 2026, the programme surveyed more than 70 securities companies against over 70 indicators across nine evaluation criteria, with the participation of more than 30 senior financial experts.

Notably, the final evaluation round collected data from the 45 largest securities companies in the market (accounting for 98% of equity brokerage market share and 100% of derivatives trading market share), combined with an online survey of 15,600 investors.

This year’s Top 10 Best Retail Brokerage Services in Vietnam’s Stock Market includes Pinetree, DNSE, Techcom Securities, VPS, SSI, VPBank Securities, VNDirect, MBS, Mirae Asset and BSC. In addition, Pinetree was also recognised as the company with the best trading fee policy in the 2026 evaluation.

This marks the second consecutive year that Pinetree – a member of Hanwha Investment & Securities Co., Ltd. (part of South Korea’s Hanwha Group) – has been named in the Top 10 “Best Retail Brokerage Services in Vietnam’s Stock Market”.

About the ranking results, Mr. Chung Woo Chang – Pinetree’s Chief Strategy Officer – said: “Being recognised in both the retail brokerage services and trading cost policy categories is an encouraging acknowledgement of Pinetree’s continuous efforts in its steadfast journey to build and develop a comprehensive digital securities model in Vietnam. Pinetree will continue to invest in technology, diversify its products and enhance service quality to deliver more practical, sustainable and effective value to investors.”

Mastering technology to elevate the investment experience

One of Pinetree’s key competitive advantages is its technological capabilities, demonstrated by the development of its own Korean-standard securities core system from the very beginning.

Owning and mastering its core system enables Pinetree to proactively optimise trading speed, smoothness and stability, while continuously upgrading its AlphaTrading and WebTrading platforms without relying on third parties.

This also provides the foundation for the Company to develop a diverse ecosystem of products and services, catering to the needs, risk appetites and financial goals of different customer segments.

Optimising costs to expand investment opportunities

Its independent core system, combined with the operating model of “No branch – No broker – Only digital platforms”, enables Pinetree to optimise operating costs and improve operational efficiency.

Pinetree passes these benefits directly on to customers through its lifetime commission-free trading policy, in place since 2019, as well as continuously offering competitive margin loan packages with interest rates starting from 0%…

As a result, investors can significantly reduce trading costs and gain additional financial resources for reinvestment and more efficient capital utilisation.

Therefore, being recognised once again in two categories of the 2026 ranking acknowledges Pinetree’s distinctive achievements and the unique value it delivers to investors in the digital securities market.