About us - Pinetree Securities

Soar to prosperity

with digital financial solution

As a member of Hanwha Investment & Securities Co., Ltd. under the Hanwha Group, Pinetree pioneers the comprehensive digital securities strategy of ‘no branch, no broker, only digital platforms’ in Vietnam and is committed to being a trusted companion in every investment journey of our customers.

Mission Bringing sustainable investment opportunities and prosperity to customers through digital financial platforms.

Vision Becoming the leading digital securities company in Vietnam with superior digital financial platforms.

Core Values

With the core values of 4C, Pinetree continuously innovates throughout the journey of sustainable growth and rising prosperity alongside customers.

Customer-orientation

The customer's goal is equally our own.

Challenge

Maximize effort to deliver the best results to the customers.

Creativity

Innovate in building digital financial platforms providing services to customers.

Collaboration

Collaborate to create platforms, services that are suitable for the customers.

Brand Story

We believe that everyone has the potential to grow their finances and achieve prosperity at any stage of life. Therefore, we bring sustainable investment opportunities, contributing to a financially stable and prosperous life for people throughout Vietnam.

In all decisions, we always place our Customers at the center, prioritizing their convenience and benefits to continuously innovate and build trust with them through quality, unique, and transparent services, platforms.

Mr. Lee Jun Hyuck

Pinetree General Director

Read full message

Mr. Lee Jun Hyuck

Pinetree General Director

Message from the General Director

The application of digital technology achievements in the financial market is a key factor that brings many new investment opportunities as well as enhances customer experience.

Leveraging modern technological foundation along with the core values from our parent company, Hanwha Investment and Securities Co. Ltd. (a member of Hanwha Group, Korea), Pinetree is proud to be the first company in Vietnam to implement a comprehensive digital securities strategy with “no branch, no broker, only digital platforms”.

In all decisions, we always place our Customers at the center, prioritizing their convenience and benefits to continuously innovate and build trust with them through qualified, unique, and transparent services, platforms.

Pinetree believes that every individual has the potential for financial growth and prosperity at any stage of their life. Consequently, our ultimate goal is to contribute to creating a sustainable and prosperous financial life for all our customers, shareholders, and employees across Vietnam.

We sincerely thank our valued Customers, Shareholders, and Partners for their trust and support. We are committed to pioneering and continuously innovating to deliver outstanding value for a most prosperous future!

Convenience

Comprehension

Reasonable Price

Transparency

Ethical Commitment

Pinetree builds trust and credibility with clients, partners, and shareholders through complying laws and our code of ethics and conduct.

We commit to uphold these principles daily to preserve our 4C core values and achieve strong and sustainable growth.

Preserve dignity and integrity

Conduct work fairly and transparently

Strive to provide the best service to customers

Cooperate for development

Respect community values

Comply with global standards

Build a safe and healthy work environment

Protect the company's assets and information

Harmonize personal and company interests

Respect, care for, and help colleagues

Full version of our Code of Ethics

Pinetree’s milestones

Pinetree started operating in the Vietnamese market in 2019. As of now, after 5 years of establishment and development, Pinetree has achieved several proud milestones: