How broker-free securities firms support investors?

As investors increasingly favor technology and value autonomy, some securities firms have boldly chosen a broker-free path. So how do they accompany and help clients take control of their investment journey in a flexible and effective way?

Optimizing trading platforms, diversifying analytical reports, and developing applications for learning and practicing securities trading are the way that broker-free firms effectively support investors.

Trading Platforms: Smart and Convenient

To enhance user experience and provide timely investment opportunities for clients, many smart and convenient trading platforms have been launched.

Especially for broker-free securities firms, the trading platform is a key factor that creates a competitive advantage and strengthens investor confidence. This is clearly demonstrated by Pinetree, a pioneering company in the comprehensive digital securities field from South Korea.

Since its establishment in 2019, Pinetree has proactively built its core system based on Korean standards, laying a solid foundation for the development of intelligent trading platforms such as AlphaTrading, WebTrading, and more. As a result, its trading systems operate smoothly and seamlessly, handling high volumes with speed and precision.

Pinetree also continuously integrates modern technologies such as AI and machine learning into its investment ecosystem, delivering exceptional experiences for investors.

For example, on the AlphaTrading app, the AI News feature aggregates and automatically updates market news from multiple reputable sources. It also analyzes stocks in the user’s Watchlist, rating them as positive, neutral, or negative, which is aligned with each investor’s risk appetite.

Another key feature, Smart Noti, available on both AlphaTrading and WebTrading, acts as a real-time assistant for any stock. It helps investors track price changes (rises/falls, breakout highs/lows), trading volume, and key market indicators. Smart Noti also delivers timely alerts whenever there’s market volatility, ensuring investors are always informed.

These smart and convenient trading tools are essential for broker-free securities firms to effectively accompany and empower investors throughout their investment journey.

Market Reports: Diverse and Easy to Follow

The stock market reacts swiftly to information, requiring investors to stay continuously updated on economic and financial developments. As a result, reports and market updates have become essential tools for securities firms to accompany their clients.

Previously limited to PDF formats, today’s market bulletins and analysis reports are delivered across multiple platforms in more engaging formats—videos, livestreams, podcasts, and motion graphics—allowing real-time interaction with experts.

These reports are not only diverse in format but also rich in content, ranging from general market updates to in-depth analyses by sector and specific securities, covering both domestic and international markets.

Publishing frequency varies depending on content. Daily updates are provided for market news, while in-depth and summary reports are typically released on Fridays (the last trading session of the week) or at the end of each month or quarter.

With this trend, most securities firms now produce around 5 to 7 reports per week. Even, with the comprehensive digital securities model, Pinetree delivers up to 24 market updates and analysis reports weekly on: https://www.youtube.com/@ChungKhoanPinetree

A Pinetree representative shared: “Pinetree not only has a team of seasoned experts, but also invests in a professional studio, production crew, and hosts to create high-quality reports and news. This allows us to meet the diverse preferences of investors, providing objective and accurate insights to help them make more informed investment decisions.”

Learning and Practice Platforms: Visual and Easy to Understand

To increase income beyond their main jobs, many individuals are turning to the stock market as an additional investment channel. Recognizing this trend, securities firms have developed financial and stock market education platforms and programs to help beginner investors (F0) easily access both basic and advanced knowledge.

Among these training platforms, Stock123 stands out as the first stock learning and practice tool in Vietnam. This application, developed by Pinetree, once ranked number one in download trends on mobile platforms in 2020.

Stock123 not only helps beginners gain a clear understanding of how the stock market works but also offers a safe simulation environment where users can practice trading without the risk of losing real money.

Features like realistic trade simulations, investment challenges with virtual capital, and lessons ranging from beginner to advanced—delivered through engaging video content—are all designed to help users build skills effectively. Stock123 also regularly updates market strategies and analysis, offering users deeper insights into real-world stock dynamics.

With its rapid growth and continuously refreshed content, Stock123 has become not just an ideal learning tool, but also a trusted companion for investors, helping them build solid knowledge before entering the real market.

By optimizing technology and developing comprehensive support platforms, broker-free securities firms are effectively accompanying investors, equipping them with the tools and confidence to invest more independently and successfully in the stock market.