Pinetree Ranked Among Top 10 ‘Best Retail Brokerage Services in Vietnam’s Stock Market

On November 4, Pinetree Securities proudly announced its recognition as one of the Top 10 companies with the “Best Retail Brokers 2025” at the Vietnam Investment Forum 2026.

Launched in November 2024, the project Ranking of Securities Companies with the Best Retail Broker in Vietnam was organized by the Research and Ranking Division of VietnamBiz. The project received technical support from two partners: VIS Rating and WiGroup.

Following the principles of Scientific – Neutral – Non-commercial – Continuous Improvement, this year’s ranking surveyed more than 70 securities companies and ranked 35 leading firms, accounting for 96% of the brokerage market share.

After a year of implementation, the judging panel selected the Top 10 securities companies with the best retail services in Vietnam, including Pinetree, Mirae Asset (Vietnam), DNSE, SSI, TCBS, MBS, Rồng Việt, VnDirect, VPBankS, and VPS. At the awards ceremony, the organizers emphasized that the project’s philosophy is to encourage securities companies to enhance their innovation capabilities and to increasingly meet and serve investors’ needs. Therefore, the ranking assigned reasonable priority to features that meet user needs, such as eKYC, e-contract, conditional orders, account statements, 24/7 deposits and withdrawals, platform integration, sample portfolios, trading fees, margin interest rates, effective use of technology to support investors, market education, knowledge dissemination, and provision of information and data to investors, etc.

Being ranked among the Top 10 securities companies with the best retail services in Vietnam in 2025 recognizes Pinetree’s relentless efforts to deliver sustainable prosperity to customers through superior digital financial platforms.

Founded in 2019 and a member of Hanwha Investment & Securities Co., Ltd., part of South Korea’s Hanwha Group, Pinetree proudly became the first company in Vietnam to implement a differentiated strategy – a fully digital brokerage model “no branch, no broker, only digital platforms”, which was an unprecedented business model in Vietnam at that time.

Moreover, Pinetree stood out by pioneering a lifetime free trading policy, something never seen in Vietnam’s market as of 2019.

Thanks to this unique and differentiated strategy, Pinetree not only optimized operational costs but also enhanced the customer experience.

This business model and strategy proved effective when Pinetree recorded profits in less than two years of operation.

Observing Pinetree’s success, many other companies subsequently adopted similar business approaches, from heavy investment in digitalization to fee and interest policies.

Beyond its innovative business strategy, Pinetree always places customers at the center and empowers each investor with autonomy.

With a Korean-standard in-house core system, a comprehensive digital financial ecosystem, continuous integration of new technologies, and the development of diverse newsletters and analytical reports, customers can optimize investment strategies based on timing and personal preferences efficiently.

 Being ranked among the Top 10 companies with the “Best Retail Brokers 2025” once again reaffirms Pinetree’s commitment to putting customers first, prioritizing convenience and client benefits above all.