What Supports the “Confidence Genetic Code” of Self-Empowered Investors?

As the Vietnamese stock market enters a period of clear growth in both scale and liquidity, confidence has become a key “genetic code” for the Generation of Self-Empowered Investors.

With over 11 million accounts, the VN-Index rising 41%, and an average trading value of nearly VND 29,500 billion per session, the question is no longer “Should I participate in the market?” but rather “How can investors feel secure and maintain their confidence with every trade?”

Confidence – alongside freedom, automation, and self-determination – is one of the four “genetic codes” of the Generation of Self-Empowered Investors. It does not only come from knowledge or the amount of money in one’s account; the confidence genetic code is an inner strength cultivated through experience, practice, and growth within the market.

In this context, a solid foundation for the confidence genetic code lies in a smooth and stable trading platform, which enables investors to feel secure and confident even amid market volatility.   

The stability of the platform allows investors to focus on strategy, remain calm, and reinforce their inner strength, fully reflecting the essence of the confidence genetic code. Conversely, an unstable system or delays during peak hours can undermine confidence, even for experienced and knowledgeable investors.

Recognizing this essential need of self-empowered investors, Pinetree – a comprehensive digital brokerage under Hanwha, Korea—has placed technology at the heart of its development strategy since its inception. Instead of expanding in the traditional way, Pinetree has strategically invested in building and fully controlling its core securities system according to Korean standards, becoming one of the few companies in Vietnam to achieve this.

A Pinetree representative said: “Owning the entire core system, including the source code, allows us to fully control the system without relying on third parties. This forms the basis for Pinetree to optimize operating costs, maintain competitive incentives and fee policies, and ensure adaptability to market fluctuations.”

As a result, the company can proactively develop investment platforms such as AlphaTrading and WebTrading in a seamless, smooth, and stable manner. These platforms are capable of handling high trading volumes, executing orders quickly and flexibly, and operating uninterrupted during peak hours and under various market conditions.

Moreover, the stable operation of Pinetree’s system helps investors minimize technical risks, strengthen their psychological resilience, and maintain peace of mind.

“Alongside owning a smooth and stable trading system, Pinetree also benefits from strong support from its parent company, Hanwha Investment and Securities Co., Ltd., and the Hanwha Group in terms of capital and governance. As a result, investors can feel secure about their assets, maintain mental stability, and uphold confidence in every trade,” the representative shared.

It is clear that Pinetree is not only a digital brokerage but also a reliable foundation for the Generation of Self-Empowered Investors, thanks to its seamless, smooth, and stable trading platforms. As a result, investors can continuously reinforce their inner strength and approach every trade with confidence and peace of mind.

Over six years of partnership with the Generation of Self-Empowered Investors, Pinetree has delivered intelligent, smooth, stable, and efficient trading platforms. These efforts were recognized when the company was honored in November 2025 as one of the Top 10 firms with the “Best Retail Services in Vietnam’s Stock Market” by VietnamBiz.

By continuously updating technology and upgrading its systems, Pinetree continues to support self-empowered investors, helping them fully leverage their confidence genetic code and move toward financial freedom and sustainable prosperity.

To fully experience this spirit and become part of the Generation of Self-Empowered Investors with Pinetree, investors can learn more here.