JOB PURPOSE

  • Propose, manage, and execute performance ads campaigns on Google, Facebook, TikTok… as required.
  • Manage digital marketing channels including (but not limited to): Website, Facebook, Zalo, YouTube, TikTok, Email…
  • Plan, manage marketing budget and vendors (agency) supporting the company’s business objectives.

CRITICAL ACCOUNTABILITIES

  • Develop a communication plan for the company’s product/service/platform across digital channels.
  • Self-implement performance ads campaigns on Google Ads, Facebook Ads, TikTok Ads… or manage an agency if any.
  • Coordinate with relevant departments to produce content, images, videos, infographics for performance ads campaigns.
  • Research new digital media trends, propose ideas, and provide direction for building and developing the company’s digital channels.
  • Check and analyze customer insights from applications, website, email, social networks… to provide recommendations and develop appropriate growth plans.
  • Set targets, develop KPIs, monitor and report on overall performance of performance ads campaigns.
  • Responsible for integrated product marketing campaigns for user acquisition, retention and value delivered within agreed budgets and aligned to the overall brand strategy and business objectives.
  • Monitor news and market feedback about the product; conduct competitor research; coordinate the handling of negative information.
  • Understand relevant legislation, legal and risk requirements for the effective implementation of the performance ads campaigns, including compliance with all relevant government procedures.
  • Collaborates and consults with cross-functional internal and external stakeholders as required.
  • Undertakes other duties as required.

OUTCOMES & MEASURES

  • Conversion rate.
  • Other business objectives.

REQUIREMENTS

1. Educational Qualifications

  • Bachelor and above in Business Administration, Marketing, Multimedia, Journalism, or a related field.

2. Professional Knowledge

  • Experience in branding, events, marketing, journalism…
  • Knowledge of digital marketing tools and channels, including social media platforms (Google, Facebook, YouTube, Zalo, TikTok, etc.), SEO/SEM, email marketing, affiliate marketing, SMS, forums, and online advertising.
  • Understanding of measurement tools (AppsFlyer, Adjust, Mixpanel, etc.), web analytics platforms (Google Analytics, NetInsight, Omniture, WebTrends, etc.), and marketing automation solutions (Insider, MoEngage, Braze, CleverTap, etc.).
  • Understanding on behavior & user experience on mobile & internet.
  • Data-driven approach to measuring results; experience with Power BI is a plus.

3. Relevant Experience

  • At least 5 years of experience at the same level; digital marketing experience in banking, finance, fintech, and securities would be a priority.

4. Required Competencies

  • Office computer skills (Word, Excel, PPT): advanced.
  • English: Communicate fluently.
  • Good negotiation, presentation, and persuasion skills.
  • Problem-solving, teamwork, and planning skills.
  • Content creation abilities.

BENEFITS FOR YOU

  • 13th-month bonus and performance bonus (depending on actual business results)
  • Training courses at the mother company
  • Healthcare insurance

Submit your application