Live Green - Eat Clean

Risks from climate change and environmental pollution are increasingly being recognized by Viet Nam’s middle-class consumers. They are focusing on products and services that are environmentally friendly and beneficial to health. The attention to green and clean standards in their consumption has created a new consumption trend.

Increasingly frequent extreme weather events, such as heat waves, hurricanes, floods, and zoonotic diseases, food, water, and insects are increasing risks to human health. Climate change is already having adverse effects on many social determinants of the quality of human health, such as livelihoods, equality and access to health care services, social support.

Be aware of the dangers from climate change, consumers not only increase spending on health care products and services, but also increase their awareness of responsibility for climate change. They are looking for environmentally friendly products and services, and they are creating a pressure on businesses to create these products and services. This is a remarkable trend, especially in the context of the world facing the challenges of climate change and human health.

Meanwhile, according to market research firm Nielsen, the number of middle-class Vietnamese is growing fastest in Southeast Asia. This population earns 714 USD/month or more and accounts for about a third of Viet Nam’s population from 2014 to 2020. Consumption of this group is estimated to reach about 940 billion USD by 2030, more than three times higher than 2020. In particular, the increasing spending on food, equipment and healthy lifestyles of the middle-class has created conditions for a potential market with an outstanding growth trend.

From the above premises, Pinetree has researched more about the global context and investment environment in Viet Nam to give the most objective assessment of the potential profit of the theme “Live Green – Eat Clean“.

After implementing “Screencing stocks”, Stocks of companies, which are more active in product development and application of green solutions, are analyzed and evalued to consider for inclusion in the theme “Live Green – Eat Clean”.